Coca-Cola’s Honest Tea team approached us for a way to introduce Honest Tea to the markets that might not know who Honest Tea is or what they stand for. In an age where corporate promises are made as easily as they’re forgotten, we set out to prove Honest is deserving of its name through trusted independent organizations that would hold Honest accountable to its organic and environmental claims.

Our small team created a toolkit complete with brand guidelines and a library of assets for the UK and western European markets.

Art Director: Chris Vanderhurst, Copywriters: Chris Vanderhurst and Paul Eccles, Designer: Lucy Doolan, Illustrator: Biff Studio

OOH

Of course social media assets were a part of the toolkit for markets that didn’t have awesomely animated OOH opportunities.